Taco Nopal
Our Story
We opened our first Japes in Soho in 2018 with a simple idea: find food we genuinely love, obsess over making it better, and build restaurants we would want to visit ourselves.
Over the years, Japes grew from one small restaurant in Soho into a brand we’re incredibly proud of. But strangely enough, the idea for our next restaurant didn't come from pizza.
Whenever we travelled around the United States looking for inspiration, new ideas and, inevitably, more pizza, we kept finding ourselves drawn to authentic taquerías.
They were often simple places. No unnecessary fuss. Fresh tortillas, incredible fillings and big flavours. Tacos were made in front of you and served in minutes. And, perhaps most importantly, they were affordable enough that you could order another one without thinking twice.
“We would go to America looking for pizza and somehow end up eating tacos almost every day.”
Then we would come back to the UK and miss them.
Eventually, we stopped talking about how much we loved those taquerías and decided to build one ourselves.
was born.
Our idea is simple: fresh tortillas, great ingredients, proper Mexican flavours, fast service and prices that make tacos an everyday food - not a special occasion.
Simple on purpose.
We make our tortillas fresh, prepare our fillings with care and keep the menu deliberately focused so we can serve great tacos quickly and consistently.
Japes taught us that some of the best restaurant ideas come from becoming completely obsessed with a type of food.
Find us at 23 Promenade, Cheltenham, GL50 1LE. Explore our taco menu or plan your visit.